Marketing Management Syllabus for B.Tech 6th sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.<\/p>\n
The detailed syllabus for Marketing Management B.Tech (R13) sixthsem is as follows<\/p>\n
OBJECTIVES:<\/strong><\/p>\n To enable students to deal with newer concepts of marketing concepts like strategic marketing segmentation, pricing, advertisement and strategic formulation. The course will enable a student to take up marketing as a professional career.<\/p>\n UNIT I : MARKETING PROCESS \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>\u00a0[9 hours] UNIT II : BUYING BEHAVIOUR AND MARKET SEGMENTATION \u00a0<\/strong> \u00a0 \u00a0\u00a0\u00a0[9 hours] UNIT III : PRODUCT PRICING AND MARKETING RESEARCH<\/strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0[9 hours] Download iStudy<\/a> Android<\/a> App for complete Anna University syllabus, results, timetables and all other updates. There are no ads and no pdfs and will make your life way easier.<\/a><\/strong><\/p>\n [TOTAL: 45 PERIODS]<\/strong><\/p>\n OUTCOMES :<\/strong><\/p>\n The learning skills of Marketing will enhance the knowledge about Marketer\u201fs Practices and create insights on Advertising, Branding, Retailing and Marketing\u00a0Research.<\/p>\n TEXT BOOKS:<\/strong><\/p>\n REFERENCES:<\/strong><\/p>\n
\nDefinition, Marketing process, dynamics, needs, wants and demands, marketing concepts, environment, mix, types. Philosophies, selling versus marketing, organizations, industrial versus consumer marketing, consumer goods, industrial goods, product hierarchy.<\/p>\n
\nCultural, demographic factors, motives, types, buying decisions, segmentation factors – demographic – Psycho graphic and geographic segmentation, process, patterns.<\/p>\n
\nObjectives, pricing, decisions and pricing methods, pricing management. Introduction, uses, process of marketing research.<\/p>\n\n
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