{"id":53395,"date":"2023-04-08T06:01:15","date_gmt":"2023-04-08T06:01:15","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/ccw332-digital-marketing-syllabus-for-cse-2021-regulation-professional-elective-v\/"},"modified":"2023-04-08T06:01:15","modified_gmt":"2023-04-08T06:01:15","slug":"ccw332-digital-marketing-syllabus-for-cse-2021-regulation-professional-elective-v","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/ccw332-digital-marketing-syllabus-for-cse-2021-regulation-professional-elective-v\/","title":{"rendered":"CCW332: Digital marketing syllabus for CSE 2021 regulation (Professional Elective-V)"},"content":{"rendered":"

Digital marketing detailed syllabus for Computer Science & Engineering (CSE) for 2021 regulation curriculum has been taken from the Anna Universities<\/a> official website and presented for the CSE students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Computer Science & Engineering 6th Sem scheme and its subjects, do visit CSE 6th Sem 2021 regulation scheme<\/a>. For Professional Elective-V scheme and its subjects refer to CSE Professional Elective-V syllabus scheme<\/a>. The detailed syllabus of digital marketing is as follows. <\/p>\n

Digital marketing<\/title><\/p>\n<h4>Course Objectives:<\/h4>\n<h4 id=\"istudy\" style=\"text-align:center\"><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">Download the iStudy App for all syllabus and other updates.<\/a><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px;text-align:center\"><\/a><\/h4>\n<h4>Unit I<\/h4>\n<p> <strong>INTRODUCTION TO ONLINE MARKET 6<\/strong> Online Market space- Digital Marketing Strategy- Components – Opportunities for building Brand Website – Planning and Creation – Content Marketing.<\/p>\n<h4>Unit II<\/h4>\n<h4 id=\"istudy\" style=\"text-align:center\"><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">Download the iStudy App for all syllabus and other updates.<\/a><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px;text-align:center\"><\/a><\/h4>\n<h4>Unit III<\/h4>\n<p> <strong>E- MAIL MARKETING 6<\/strong> E- Mail Marketing – Types of E- Mail Marketing – Email Automation – Lead Generation – Integrating Email with Social Media and Mobile- Measuring and maximizing email campaign effectiveness. Mobile Marketing- Mobile Inventory\/channels- Location based; Context based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns-Profiling and targeting<\/p>\n<h4>Unit IV<\/h4>\n<h4 id=\"istudy\" style=\"text-align:center\"><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">Download the iStudy App for all syllabus and other updates.<\/a><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px;text-align:center\"><\/a><\/h4>\n<h4>Unit V<\/h4>\n<p> <strong>DIGITAL TRANSFORMATION 6<\/strong> Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social Media, Web Analytics – Changing your strategy based on analysis- Recent trends in Digital marketing.<\/p>\n<h4>Practical Exercises:<\/h4>\n<h4 id=\"istudy\" style=\"text-align:center\"><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" style=\"color: inherit\" target=\"_blank\" rel=\"noopener\">Download the iStudy App for all syllabus and other updates.<\/a><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px;text-align:center\"><\/a><\/h4>\n<h4>Course Outcomes:<\/h4>\n<ol>\n<li>To examine and explore the role and importance of digital marketing in todays rapidly changing business environment..<\/li>\n<li>To focuses on how digital marketing can be utilized by organizations and how its effectiveness can be measured.<\/li>\n<li>To know the key elements of a digital marketing strategy.<\/li>\n<li>To study how the effectiveness of a digital marketing campaign can be measured<\/li>\n<li>To demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs.<\/li>\n<\/ol>\n<h4>Text Books:<\/h4>\n<ol>\n<li>Fundamentals of Digital Marketing by Puneet Singh Bhatia;Publisher: Pearson Education;<\/li>\n<li>First edition ( July 2017);ISBN-10: 933258737X;ISBN-13: 978-9332587373.<\/li>\n<li>Digital Marketing by Vandana Ahuja ;Publisher: Oxford University Press ( April 2015). ISBN-10: 0199455449<\/li>\n<li>Marketing 4.0: Moving from Traditional to Digital by Philip Kotler;Publisher: Wiley; 1st edition ( April 2017); ISBN10: 9788126566938;ISBN 13: 9788126566938;ASIN: 8126566930.<\/li>\n<li>Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited..<\/li>\n<li>Barker, Barker, Bormann and Neher(2017), Social Media Marketing: A Strategic Approach, 2E South-Western ,Cengage Learning.<\/li>\n<li>Pulizzi,J Beginner’s Guide to Digital Marketing , Mcgraw Hill Education<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all the other subjects of Computer Science & Engineering 6th Sem, visit <a class=\"rank-math-link\" href=\"..\/category\/cse+6th-sem\">CSE 6th Sem subject syllabuses for 2021 regulation<\/a>. <\/p>\n<p align=\"justify\">For all Computer Science & Engineering results, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/anna-university\/anna-university-results\/\">Anna University CSE all semester results<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing detailed syllabus for Computer Science & Engineering (CSE) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the CSE students. For […]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-53395","post","type-post","status-publish","format-standard","hentry","category-cse"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/53395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=53395"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/53395\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=53395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=53395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=53395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}