Marketing Fundamentals Syllabus for B.Tech Seventh Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.<\/p>\n
The detailed syllabus for Marketing Fundamentals B.Tech 2016-2017 (R13) seventhsem is as follows<\/p>\n
OBJECTIVES:<\/strong> UNIT I : MARKETING PROCESS<\/strong> \u00a0 \u00a0 \u00a0[9 Hours] UNIT II : BUYING BEHAVIOUR AND MARKET SEGMENTATION<\/strong> \u00a0 \u00a0\u00a0[9 Hours] UNIT III : PRODUCT PRICING AND MARKETING RESEARCH<\/strong> \u00a0 \u00a0\u00a0\u00a0[9 Hours]
\nTo understand the concepts of marketing process and strategies involved. To understand the importance and role of marketing in a global environment.<\/p>\n
\nDefinition, Marketing process, dynamics, needs, wants and demands, marketing concepts, environment, mix, types. Philosophies, selling versus marketing,organizations, industrial versus consumer marketing, consumer goods, industrial goods, product hierarchy<\/p>\n
\nCultural, demographic factors, motives, types, buying decisions, segmentation factors demographic -Psycho graphic and geographic segmentation, process, patterns.<\/p>\n
\nObjectives, pricing, decisions and pricing methods, pricing management. Introduction, uses, process of marketing research.<\/p>\n