{"id":3974,"date":"2017-04-26T17:52:32","date_gmt":"2017-04-26T17:52:32","guid":{"rendered":"http:\/\/www.inspirenignite.com\/anna-university\/?p=3974"},"modified":"2019-07-19T08:48:52","modified_gmt":"2019-07-19T08:48:52","slug":"anna-university-b-tech-ft-r13-8th-sem-brand-management-detailed-syllabus","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/anna-university-b-tech-ft-r13-8th-sem-brand-management-detailed-syllabus\/","title":{"rendered":"Anna University B.Tech FT (R13) 8th Sem Brand Management Detailed Syllabus"},"content":{"rendered":"<p>Brand Management Syllabus for B.Tech Eighth Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.<\/p>\n<p>The detailed syllabus for Brand Management B.Tech 2016-2017 (R13) eighthsem is as follows<\/p>\n<p><strong>OBJECTIVE:\u00a0<\/strong>To introduce students to the concept of brand, brand building, branding strategies and legal issues in brand management<\/p>\n<p><strong>UNIT I \u00a0<\/strong> \u00a0 [9 Hours]<br \/>\nProduct \u2013 definition, types; product line, product mix; new product development; estimating market and sales potential, sales forecasting<\/p>\n<p><strong>UNIT II \u00a0<\/strong> \u00a0 \u00a0[13 Hours]<br \/>\nBrand \u2013 definition, evolution, importance; product vs brand; terminologies used in branding; branding \u2013 meaning, creation, challenges; brand design \u2013 understanding consumer, competition, components, brand identity &#8211; brand naming, logos, characters, slogans, tools to maintain identity, illustrations from apparel industry<\/p>\n<p><strong>UNIT III \u00a0 \u00a0\u00a0<\/strong>[9 Hours]<br \/>\nBrand Building: brand insistence model; advertising \u2013 definition, objectives, modes, economic and ethics; non traditional marketing approach<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\"><strong>Download iStudy\u00a0Android\u00a0App for complete Anna University syllabus, results, timetables and all other updates. There are no ads and no pdfs and will make your life way easier.<\/strong><\/a><\/p>\n<p><strong>TOTAL : 45 PERIODS<\/strong><\/p>\n<p><strong>OUTCOME:\u00a0<\/strong>The students would have knowledge on consumer behaviour, brand identity and brand equity management<\/p>\n<p><strong>TEXTBOOKS:<\/strong><\/p>\n<ul>\n<li>Brad Van Auken, \u201cBranding\u201d, Jaico Publishing House, Mumbai, India, 2010.<\/li>\n<li>Mahim Sagar, Deepali Singh, Agrawal DP, Achintya Gupta, \u201cBrand Management\u201d, Ane Books India Pvt. Ltd., India, 2009.<\/li>\n<\/ul>\n<p><strong>REFERENCE:\u00a0<\/strong><\/p>\n<ul>\n<li>Harsh V Verma, \u201c Brand Management\u201d, Excel Books, New Delhi, India, 2004<\/li>\n<\/ul>\n<p>For all other <a href=\"http:\/\/www.inspirenignite.com\/anna-university\/anna-university-b-tech-fashion-technology-8th-sem-course-structure-for-r13-batch\/\">B.Tech FT 8th sem syllabus go to Anna University B.Tech FASHION TECHNOLOGY (FT) 8th Sem Course Structure for (R13) Batch.<\/a>All details and yearly new syllabus will be updated here time to time. Subscribe, like us on facebook and follow us on google plus for all updates.<\/p>\n<p>Do share with friends and in case of questions please feel free drop a comment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Management Syllabus for B.Tech Eighth Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course. The [&hellip;]<\/p>\n","protected":false},"author":2259,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3974","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/3974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2259"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=3974"}],"version-history":[{"count":3,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/3974\/revisions"}],"predecessor-version":[{"id":11962,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/3974\/revisions\/11962"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=3974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=3974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=3974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}