{"id":3935,"date":"2017-04-26T15:17:30","date_gmt":"2017-04-26T15:17:30","guid":{"rendered":"http:\/\/www.inspirenignite.com\/anna-university\/?p=3935"},"modified":"2019-07-19T08:39:56","modified_gmt":"2019-07-19T08:39:56","slug":"anna-university-b-tech-ft-r13-7th-sem-mini-visual-merchandising-detailed-syllabus","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/anna-university-b-tech-ft-r13-7th-sem-mini-visual-merchandising-detailed-syllabus\/","title":{"rendered":"Anna University B.Tech FT (R13) 7th Sem Mini Visual Merchandising Detailed Syllabus"},"content":{"rendered":"<p>Visual Merchandising Syllabus for B.Tech Seventh Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.<\/p>\n<p>The detailed syllabus for Visual Merchandising B.Tech 2016-2017 (R13) seventhsem is as follows<\/p>\n<p><strong>OBJECTIVES:<\/strong><\/p>\n<ul>\n<li>To introduce the student to the fashion business segments<\/li>\n<li>To acquaint the students with fashion communication tools<\/li>\n<\/ul>\n<p><strong>UNIT I<\/strong> \u00a0 \u00a0 [9 Hours]<br \/>\nFashion Business &#8211; Nature \u2013 Environment \u2013 Segment of Fashion Industry. Merchandising \u2013 Principles, types. Product presentation \u2013 role of consumer.<\/p>\n<p><strong>UNIT II<\/strong> \u00a0 \u00a0[12 Hours]<br \/>\nVisual display &#8211; Fashion communication \u2013 Visual \/ 3D visual \u2013 Elements of visual merchandising. Visual merchandising as a communication tool, presentations in visual merchandising, visual merchandising and enhanced customer buying decision, interiors with respect to brand, 65 sensory elements, signs and graphics, focal point for season and type of sale.<\/p>\n<p><strong>UNIT III<\/strong> \u00a0 \u00a0\u00a0[12 Hours]<br \/>\nObjectives of Store planning, location, design, retail image mix, and layout, the circulation plan for retail formats and a generic apparel and fashion store, buying, mark-up and mark-down in merchandise management, private apparel brands and labels. \u2013 windows &#8211; interiors \u2013 optimizing techniques in retail space. Study on apparel franchising, franchising in India.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\"><strong>Download iStudy\u00a0Android\u00a0App for complete Anna University syllabus, results, timetables and all other updates. There are no ads and no pdfs and will make your life way easier.<\/strong><\/a><\/p>\n<p><strong>TOTAL : 45 PERIODS<\/strong><\/p>\n<p><strong>OUTCOMES:\u00a0<\/strong>The course would<\/p>\n<ul>\n<li>develop sound knowledge on store planning and optimizing apparel assortments<\/li>\n<li>prepare the students with knowledge on visual merchandising concepts<\/li>\n<\/ul>\n<p><strong>TEXTBOOKS:<\/strong><\/p>\n<ul>\n<li>Marian L.Davis, \u201cVisual Design in Dress\u201d, Prentice Hall inc., 1976.<\/li>\n<li>Elaine Stone, \u201cFashion Merchandising\u201d, Blackwell Science Ltd., 2000.<\/li>\n<li>Martin.M. Pegler, \u201cVisual Merchandising and Display\u201d, (fifth edition), Fair Child Publications, 2011.<\/li>\n<\/ul>\n<p><strong>REFERENCES:<\/strong><\/p>\n<ul>\n<li>Frings G. S. \u201cFashion-from concept to consumer\u201d.<\/li>\n<li>Gibson G. Vedamani., \u201cRetail Management Functional Principles &amp; Practices, Third Edition\u201d Jaico Publishing House, 2003.<\/li>\n<li>Mike Easey, \u201cFashion Marketing ; Blackwell Science\u201d, 2000.<\/li>\n<li>Maurice J. Johnson and Evelyne C. Moore, \u201cApperal product development\u201d, Prentice Hall inc. 2001.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.inspirenignite.com\/anna-university\/anna-university-b-tech-textile-technology-7th-sem-course-structure-for-r13-batch-2\/\">For all other B.Tech FT 7th sem syllabus go to Anna University B.Tech FASHION TECHNOLOGY (FT) 7th Sem Course Structure for (R13) Batch<\/a>.All details and yearly new syllabus will be updated here time to time. Subscribe, like us on facebook and follow us on google plus for all updates.<\/p>\n<p>Do share with friends and in case of questions please feel free drop a comment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visual Merchandising Syllabus for B.Tech Seventh Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course. The [&hellip;]<\/p>\n","protected":false},"author":2259,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3935","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/3935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2259"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=3935"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/3935\/revisions"}],"predecessor-version":[{"id":11945,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/3935\/revisions\/11945"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=3935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=3935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=3935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}