{"id":36369,"date":"2021-05-25T11:05:22","date_gmt":"2021-05-25T11:05:22","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/lt5011-product-merchandising-syllabus-for-leather-tech-6th-sem-2019-regulation-anna-university-professional-elective-iv\/"},"modified":"2021-05-25T11:05:22","modified_gmt":"2021-05-25T11:05:22","slug":"lt5011-product-merchandising-syllabus-for-leather-tech-6th-sem-2019-regulation-anna-university-professional-elective-iv","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/lt5011-product-merchandising-syllabus-for-leather-tech-6th-sem-2019-regulation-anna-university-professional-elective-iv\/","title":{"rendered":"LT5011: Product Merchandising Syllabus for Leather Tech 6th Sem 2019 Regulation Anna University (Professional Elective-IV)"},"content":{"rendered":"

Product Merchandising detailed syllabus for Leather Technology (Leather Tech) for 2019 regulation curriculum has been taken from the Anna Universities<\/a> official website and presented for the Leather Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Leather Technology 6th Sem scheme and its subjects, do visit Leather Tech 6th Sem 2019 regulation scheme<\/a>. For Professional Elective-IV scheme and its subjects refer to Leather Tech Professional Elective-IV syllabus scheme<\/a>. The detailed syllabus of product merchandising is as follows. <\/p>\n

Product Merchandising<\/title><\/p>\n<h4>Course Objective:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit I<\/h4>\n<p align=\"justify\">\n <strong>Principles of Marketing Management<\/strong><br \/>\n Introduction, Definition, Importance and Scope of Marketing, Philosophies of Marketing Management, Elements of Marketing – Needs, Wants, Demands, Customer, Consumer, Markets and Marketers; Marketing Vs Selling, Consumer Markets and Industrial Markets. Concept of Marketing Management, Marketing – Mix, Functions of Marketing Management, Marketing Organisations, Qualities of Marketing Manager. Marketing Environment, Factors Affecting Marketing Environment, Marketing Information System and Marketing Research, Strategic Marketing Planning.\n<\/p>\n<h4>Unit II<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit III<\/h4>\n<p align=\"justify\">\n <strong>Principles and Practice of Merchandising<\/strong><br \/>\n Merchandising concepts, technology, systems, planning – Merchandise pricing and budgeting, sample handling – Managing merchandise assortments – Developing and -presenting product lines – Introduction to shipping operation\n<\/p>\n<h4>Unit IV<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit V<\/h4>\n<p align=\"justify\">\n <strong>Global Sourcing Strategy<\/strong><br \/>\n Globalization and its influences – The role and importance of global sourcing – Global sourcing process and strategy – Investigation and tendering – Supplier selection and development – Operationalization of global sourcing strategy – Performance Measurement – The benefits and challenges of global sourcing – Coping with custom clearance uncertainties – Sourcing on the Internet – Supplier relationship development – Merchandising language for sourcing\n<\/p>\n<h4>Course Outcome:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Text Books and References:<\/h4>\n<p align=\"justify\">\n<ol>\n<li>Apparel Product Design and Merchandising Strategies by Cynthia L. Regan. Publisher: Prentice Hall<\/li>\n<li>Integrated Retail Management by James R. Ogden and Denise T. Ogden, 2007, Biztantra Retail Management – Levy and Weitz-TMH 5th Edition 2002<\/li>\n<li>Charles W L Hill. And Arun Kumar Jain. International Business: competing in the global market place, Mc Graw-Hill, 2007.<\/li>\n<li>John D. Daniels Lee H Radebaugh, International Business: Environments and Operations Addison Wesley, 2007.<\/li>\n<li>Justin Paul – International Business – Prentice Hall of India, 2007 Oded Shenkar<\/li>\n<li>Yadong Luo : International Business – John Wiley and Co., 2006<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all the other subjects of Leather Technology 6th Sem, visit <a class=\"rank-math-link\" href=\"..\/category\/leather-tech+6th-sem\">Leather Tech 6th Sem subject syllabuses for 2019 regulation<\/a>. <\/p>\n<p align=\"justify\">For all Leather Technology results, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/anna-university\/anna-university-results\/\">Anna University Leather Tech all semester results<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product Merchandising detailed syllabus for Leather Technology (Leather Tech) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the Leather Tech students. For […]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[140],"tags":[],"class_list":["post-36369","post","type-post","status-publish","format-standard","hentry","category-leather-technology"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/36369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=36369"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/36369\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=36369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=36369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=36369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}