{"id":36312,"date":"2021-05-25T11:04:43","date_gmt":"2021-05-25T11:04:43","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/lt5003-consumer-behaviour-and-business-orientation-syllabus-for-leather-tech-5th-sem-2019-regulation-anna-university-professional-elective-ii\/"},"modified":"2021-05-25T11:04:43","modified_gmt":"2021-05-25T11:04:43","slug":"lt5003-consumer-behaviour-and-business-orientation-syllabus-for-leather-tech-5th-sem-2019-regulation-anna-university-professional-elective-ii","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/lt5003-consumer-behaviour-and-business-orientation-syllabus-for-leather-tech-5th-sem-2019-regulation-anna-university-professional-elective-ii\/","title":{"rendered":"LT5003: Consumer Behaviour and Business Orientation Syllabus for Leather Tech 5th Sem 2019 Regulation Anna University (Professional Elective-II)"},"content":{"rendered":"

Consumer Behaviour and Business Orientation detailed syllabus for Leather Technology (Leather Tech) for 2019 regulation curriculum has been taken from the Anna Universities<\/a> official website and presented for the Leather Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Leather Technology 5th Sem scheme and its subjects, do visit Leather Tech 5th Sem 2019 regulation scheme<\/a>. For Professional Elective-II scheme and its subjects refer to Leather Tech Professional Elective-II syllabus scheme<\/a>. The detailed syllabus of consumer behaviour and business orientation is as follows. <\/p>\n

Consumer Behaviour and Business Orientation<\/title><\/p>\n<h4>Course Objective:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit I<\/h4>\n<p align=\"justify\">\n <strong>Introduction To Consumer Behaviour<\/strong><br \/>\n Consumer, Shopper and Buyer. Consumer decision making process – problem recognition, information search, alternative evaluation, choice, transaction and consumption, post purchase behavior, cognitive dissonance.\n<\/p>\n<h4>Unit II<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit III<\/h4>\n<p align=\"justify\">\n <strong>Social Impact On Consumer<\/strong><br \/>\n Sociological influence – cultural, sub cultural, cross cultural, social class, ethnic, religion, club, group, family.\n<\/p>\n<h4>Unit IV<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit V<\/h4>\n<p align=\"justify\">\n <strong>Marketing Strategy<\/strong><br \/>\n Advertising Promotion – Consumer impact on marketing, marketing impact on consumer, impact of communication on changing consumer attitude. Shopping environment – social, physical and environ. Fashion – behavioural perspective, cycles of fashion adoption, Segmentation, Target and Positioning (STP). Consumer behaviour and Marketing Mix – 4 P. Creating and sustaining brand personality. Subliminal messaging and persuasion of consumers. Creating “Buzz” to influence consumer behaviour.\n<\/p>\n<h4>Course Outcome:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>References:<\/h4>\n<p align=\"justify\">\n<ol>\n<li>Consumer Behavior 9th Edition Leon and Schiffman and Leslie Lazar Knuk, Pearson Education Blackwell: Consumer Behaviour, 10e, Thomson 2007<\/li>\n<li>Consumer Behaviour- Suja Nair – Himalaya Publishers. Assael: Consumer Behaviour, 6e Thomson 2006<\/li>\n<li>Research for Marketing decisions- Paul, Donald, Herald- Prentice Hall (India) Zikmund: Exploring Marketing Research, 8e, Thomson 2006<\/li>\n<li>Naresh K.Malhotra, Marketing Research, An applied Orientation, Pearson Education Asia. Panda, Shiba Charan, Entrepreneurship Development, New Delhi, Anmol Publications.<\/li>\n<li>Patel, V.G., The Seven Business Crises and How to Beat Them, Tata-Mcgraw,New Delhi, 1995.<\/li>\n<li>Verma, J.C.., and Gurpal Singh, Small Business and Industry-A Handbook for Entrepreneurs, Sage, New Delhi, 2002<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all the other subjects of Leather Technology 5th Sem, visit <a class=\"rank-math-link\" href=\"..\/category\/leather-tech+5th-sem\">Leather Tech 5th Sem subject syllabuses for 2019 regulation<\/a>. <\/p>\n<p align=\"justify\">For all Leather Technology results, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/anna-university\/anna-university-results\/\">Anna University Leather Tech all semester results<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Behaviour and Business Orientation detailed syllabus for Leather Technology (Leather Tech) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the Leather […]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[140],"tags":[],"class_list":["post-36312","post","type-post","status-publish","format-standard","hentry","category-leather-technology"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/36312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=36312"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/36312\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=36312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=36312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=36312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}