{"id":34346,"date":"2021-05-22T11:45:49","date_gmt":"2021-05-22T11:45:49","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/me5076-marketing-management-syllabus-for-mech-8th-sem-2019-regulation-anna-university-professional-elective-v\/"},"modified":"2021-05-22T11:45:49","modified_gmt":"2021-05-22T11:45:49","slug":"me5076-marketing-management-syllabus-for-mech-8th-sem-2019-regulation-anna-university-professional-elective-v","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/me5076-marketing-management-syllabus-for-mech-8th-sem-2019-regulation-anna-university-professional-elective-v\/","title":{"rendered":"ME5076: Marketing Management Syllabus for MECH 8th Sem 2019 Regulation Anna University (Professional Elective-V)"},"content":{"rendered":"

Marketing Management detailed syllabus for Mechanical Engineering (MECH) for 2019 regulation curriculum has been taken from the Anna Universities<\/a> official website and presented for the MECH students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below. <\/p>\n

For Mechanical Engineering 8th Sem scheme and its subjects, do visit MECH 8th Sem 2019 regulation scheme<\/a>. For Professional Elective-V scheme and its subjects refer to MECH Professional Elective-V syllabus scheme<\/a>. The detailed syllabus of marketing management is as follows. <\/p>\n

Marketing Management<\/title><\/p>\n<h4>Course Objective:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit I<\/h4>\n<p align=\"justify\">\n <strong>Concepts in Marketing<\/strong><br \/>\n Definition, Marketing Process, Dynamics, Needs, Wants and Demands, Marketing Concepts, Environment, Mix, Types, Philosophies, Selling vs Marketing, Consumer Goods, Industrial Goods.\n<\/p>\n<h4>Unit II<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit III<\/h4>\n<p align=\"justify\">\n <strong>Product, Price and Marketing Research<\/strong><br \/>\n Product, Classifications of product, Product Hierarchy, Product Life Cycle, New product development, Branding. Price: Objectives, Pricing Decisions and Pricing Methods, Pricing Management, Introduction, Uses, Process of Marketing Research.\n<\/p>\n<h4>Unit IV<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Unit V<\/h4>\n<p align=\"justify\">\n <strong>Advertising, Sales Promotion and Distribution<\/strong><br \/>\n Advertising-Characteristics, Impact, Goals, Types, Sales Promotion – Point of purchase, Unique Selling Propositions, Characteristics, Wholesaling, Retailing, Channel Design, Logistics, Modern Trends in Retailing, Modern Trends, e-Marketing.\n<\/p>\n<h4>Course Outcome:<\/h4>\n<p id=\"istudy\" style=\"text-align:center\">For the complete syllabus, results, class timetable, and many other features kindly download the <a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">iStudy App<\/a><br \/><b> It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.<\/b><br \/><a class=\"rank-math-link\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy&pcampaignid=pcampaignidMKT-Other-global-all-co-prtnr-py-PartBadge-Mar2515-1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/play.google.com\/intl\/en_us\/badges\/static\/images\/badges\/en_badge_web_generic.png\" alt=\"Get it on Google Play\" style=\"height:65px\"><\/a>. <\/p>\n<h4>Text Books:<\/h4>\n<p align=\"justify\">\n<ol>\n<li>Govindarajan. M, “Marketing management – concepts, cases, challenges and trends”, Prentice hall of India, second edition, 2007.<\/li>\n<li>Philip Kolter& Keller, “Marketing Management”, Prentice Hall of India, XII edition, 2006<\/li>\n<\/ol>\n<h4>References:<\/h4>\n<p align=\"justify\">\n<ol>\n<li>Adrain palmer, “Introduction to marketing theory and practice”, Oxford university press IE 2004.<\/li>\n<li>Czinkota&Kotabe, “Marketing management”, Thomson learning, Indian edition 2007.<\/li>\n<li>Donald S. Tull and Hawkins, “Marketing Research”, Prentice Hall of Inida-1997.<\/li>\n<li>Philip Kotler and Gary Armstrong “Principles of Marketing” Prentice Hall of India, XII Edn, 2000.<\/li>\n<li>Ramasamy and Namakumari, “Marketing Management: Planning, Implementation and Control, Macmillan and Company”, 2002.<\/li>\n<\/ol>\n<p align=\"justify\">For detailed syllabus of all the other subjects of Mechanical Engineering 8th Sem, visit <a class=\"rank-math-link\" href=\"..\/category\/mech+8th-sem\">MECH 8th Sem subject syllabuses for 2019 regulation<\/a>. <\/p>\n<p align=\"justify\">For all Mechanical Engineering results, visit <a class=\"rank-math-link\" href=\"https:\/\/www.inspirenignite.com\/anna-university\/anna-university-results\/\">Anna University MECH all semester results<\/a> direct link. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Management detailed syllabus for Mechanical Engineering (MECH) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the MECH students. For course code, […]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-34346","post","type-post","status-publish","format-standard","hentry","category-mech"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/34346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=34346"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/34346\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=34346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=34346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=34346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}