{"id":20438,"date":"2019-12-10T07:15:07","date_gmt":"2019-12-10T07:15:07","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/brand-management-fashion-tech-8th-sem-syllabus-for-b-tech-2017-regulation-anna-univ-professional-elective-vi\/"},"modified":"2019-12-10T07:15:07","modified_gmt":"2019-12-10T07:15:07","slug":"brand-management-fashion-tech-8th-sem-syllabus-for-b-tech-2017-regulation-anna-univ-professional-elective-vi","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/brand-management-fashion-tech-8th-sem-syllabus-for-b-tech-2017-regulation-anna-univ-professional-elective-vi\/","title":{"rendered":"Brand Management Fashion Tech 8th Sem Syllabus for B.Tech 2017 Regulation Anna Univ (Professional Elective VI)"},"content":{"rendered":"<p>Brand Management Fashion Tech 8th Sem Syllabus for B.Tech 2017 Regulation Anna Univ (Professional Elective VI) detail syllabus for  Fashion Technology (Fashion Tech), 2017 regulation is collected from the <a href=\"https:\/\/www.annauniv.edu\/\" target=\"_blank\" rel=\"noopener\">Anna Univ<\/a> official website and presented for students of Anna University. The details of the course are: course code (FT8071), Category (PE), Contact Periods\/week (3), Teaching hours\/week (3), Practical Hours\/week (0). The total course credits are given in combined syllabus.<\/p>\n<p>For all other fashion tech 8th sem syllabus for b.tech 2017 regulation anna univ you can visit <a href=\"..\/fashion-tech-8th-sem-syllabus-for-b-tech-2017-regulation-anna-univ\">Fashion Tech 8th Sem syllabus for B.Tech 2017 regulation Anna Univ Subjects<\/a>. For all other Professional Elective VI subjects do refer to <a href=\"..\/professional-elective-vi-fashion-tech-8th-sem-syllabus-for-b-tech-2017-regulation-anna-univ\">Professional Elective VI<\/a>. The detail syllabus for brand management is as follows.<\/p>\n<p><h4>Course Objective:<\/h4>\n<ul>\n<li>To introduce students to the concept of brand, brand building, branding strategies and legal issues in brand management<\/li>\n<\/ul>\n<p><h4>Unit I<\/h4>\n<p>For complete syllabus and results, class timetable and more pls <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/p>\n<p><h4>Unit II<\/h4>\n<p>Brand &#8211; definition, evolution, importance; product vs brand; terminologies used in branding; branding &#8211; meaning, creation, challenges; brand design &#8211; understanding consumer, competition, components, brand identity &#8211; brand naming, logos, characters, slogans, tools to maintain identity, illustrations from apparel industry\n<\/p>\n<p><h4>Unit III<\/h4>\n<p>Brand Building: brand insistence model; advertising &#8211; definition, objectives, modes, economic and ethics; non traditional marketing approach\n<\/p>\n<p><h4>Unit IV<\/h4>\n<p>For complete syllabus and results, class timetable and more pls <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/p>\n<p><h4>Unit V<\/h4>\n<p>Brand equity measurement systems; legal issues in brand management; global branding\n<\/p>\n<p><h4>Course Outcome:<\/h4>\n<ul>\n<li>The students would have knowledge on consumer behaviour, brand identity and brand equity management<\/li>\n<\/ul>\n<p><h4>Text Books:<\/h4>\n<ol>\n<li>Brad Van Auken, Branding, Jaico Publishing House, Mumbai, India, 2010.<\/li>\n<li>Mahim Sagar, Deepali Singh, Agrawal DP, Achintya Gupta, Brand Management, Ane Books India Pvt. Ltd., India, 2009.<\/li>\n<\/ol>\n<p><h4>References:<\/h4>\n<ol>\n<li>Harsh V Verma,  Brand Management, Excel Books, New Delhi, India, 2004<\/li>\n<li>Gordon T Kendall, Fashion Brand Merchandising, Fairchild Publications, New York, 2009<\/li>\n<\/li>\n<\/ol>\n<p>For detail syllabus of all other subjects of B.Tech Fashion Tech, 2017 regulation do visit <a href=\"..\/category\/fashion-tech+8th-sem\">Fashion Tech 8th Sem syllabus for 2017 Regulation<\/a>.<\/p>\n<p>Dont forget to <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a> for latest syllabus and results, class timetable and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Management Fashion Tech 8th Sem Syllabus for B.Tech 2017 Regulation Anna Univ (Professional Elective VI) detail syllabus for Fashion Technology (Fashion Tech), 2017 regulation is collected from the Anna [&hellip;]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[51,84],"tags":[],"class_list":["post-20438","post","type-post","status-publish","format-standard","hentry","category-8th-sem","category-fashion-tech"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/20438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=20438"}],"version-history":[{"count":0,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/20438\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=20438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=20438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=20438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}