{"id":18250,"date":"2019-12-10T04:36:56","date_gmt":"2019-12-10T04:36:56","guid":{"rendered":"https:\/\/www.inspirenignite.com\/anna-university\/marketing-management-prod-8th-sem-syllabus-for-be-2017-regulation-anna-univ-professional-elective-v\/"},"modified":"2020-07-07T09:41:34","modified_gmt":"2020-07-07T09:41:34","slug":"marketing-management-prod-8th-sem-syllabus-for-be-2017-regulation-anna-univ-professional-elective-v","status":"publish","type":"post","link":"https:\/\/www.inspirenignite.com\/anna-university\/marketing-management-prod-8th-sem-syllabus-for-be-2017-regulation-anna-univ-professional-elective-v\/","title":{"rendered":"Marketing Management Prod 8th Sem Syllabus for BE 2017 Regulation Anna Univ (Professional Elective V)"},"content":{"rendered":"<p>Marketing Management Prod 8th Sem Syllabus for BE 2017 Regulation Anna Univ (Professional Elective V) detail syllabus for Production Engineering (Prod), 2017 regulation is collected from the <a href=\"https:\/\/www.annauniv.edu\/\" target=\"_blank\" rel=\"noopener\">Anna Univ<\/a> official website and presented for students of Anna University. The details of the course are: course code (MG8892), Category (PE), Contact Periods\/week (3), Teaching hours\/week (3), Practical Hours\/week (0). The total course credits are given in combined syllabus.<\/p>\n<p>For all other prod 8th sem syllabus for be 2017 regulation anna univ you can visit <a href=\"..\/prod-8th-sem-syllabus-for-be-2017-regulation-anna-univ\">Prod 8th Sem syllabus for BE 2017 regulation Anna Univ Subjects<\/a>. For all other Professional Elective V subjects do refer to <a href=\"..\/professional-elective-v-prod-8th-sem-syllabus-for-be-2017-regulation-anna-univ\">Professional Elective V<\/a>. The detail syllabus for marketing management is as follows.<\/p>\n<h4>Course Objective:<\/h4>\n<ul>\n<li>To enable students to deal with newer concepts of marketing concepts like strategic marketing segmentation, pricing, advertisement and strategic formulation. The course will enable a student to take up marketing as a professional career.<\/li>\n<\/ul>\n<h4>Unit I<\/h4>\n<p>For complete syllabus and results, class timetable and more pls <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/p>\n<h4>Unit II<\/h4>\n<p><strong>Buying Behaviour and Market Segmentation<\/strong><br \/>\nCultural, demographic factors, motives, types, buying decisions, segmentation factors &#8211; demographic -Psycho graphic and geographic segmentation, process, patterns.<\/p>\n<h4>Unit III<\/h4>\n<p><strong>Product Pricing and Marketing Research<\/strong><br \/>\nObjectives, pricing, decisions and pricing methods, pricing management. Introduction, uses, process of marketing research.<\/p>\n<h4>Unit IV<\/h4>\n<p>For complete syllabus and results, class timetable and more pls <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a>. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.<\/p>\n<h4>Unit V<\/h4>\n<p><strong>Advertising, Sales Promotion and Distribution<\/strong><br \/>\nCharacteristics, impact, goals, types, and sales promotions &#8211; point of purchase &#8211; unique selling proposition. Characteristics, wholesaling, retailing, channel design, logistics, and modern trends in retailing, Modern Trends, e-Marketing.<\/p>\n<h4>Course Outcome:<\/h4>\n<ul>\n<li>The learning skills of Marketing will enhance the knowledge about Marketers Practices and create insights on Advertising, Branding, Retailing and Marketing Research.<\/li>\n<\/ul>\n<h4>Text Books:<\/h4>\n<ol>\n<li>Philip Kolter and Keller, Marketing Management, 14th Edition, Prentice Hall of India, 2012.<\/li>\n<li>Chandrasekar, K.S., Marketing Management Text and Cases, 1st Edition, Tata McGraw Hill &#8211; Vijaynicole 2010.<\/li>\n<\/ol>\n<h4>References:<\/h4>\n<ol>\n<li>Adrain palmer, Introduction to Marketing Theory and practice, Oxford university press IE 2004.<\/li>\n<li>Czinkota and Kotabe, Marketing Management, Thomson learning, Indian edition 2007<\/li>\n<li>Donald S. Tull and Hawkins, Marketing Research, Prentice Hall of India-1997.<\/li>\n<li>Graeme Drummond and John Ensor, &#8220;Introduction to marketing concepts&#8221;, Elsevier, Indian Reprint, 2007.<\/li>\n<li>Philip Kotler and Gary Armstrong Principles of Marketing Prentice Hall of India, 2000.<\/li>\n<li>Ramasamy and Nama kumari, Marketing Environment: Planning, implementation and control the Indian context, 1990.<\/li>\n<li>Steven J.Skinner, Marketing, All India Publishers and Distributes Ltd. 1998.<\/li>\n<\/ol>\n<p>For detail syllabus of all other subjects of BE Prod, 2017 regulation do visit <a href=\"https:\/\/www.inspirenignite.com\/anna-university\/prod-8th-sem-syllabus-for-be-2017-regulation-anna-univ\/\">Prod 8th Sem syllabus for 2017 Regulation<\/a>.<\/p>\n<p>Dont forget to <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ini.istudy\" target=\"_blank\" rel=\"noopener\">download iStudy<\/a> for latest syllabus and results, class timetable and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Management Prod 8th Sem Syllabus for BE 2017 Regulation Anna Univ (Professional Elective V) detail syllabus for Production Engineering (Prod), 2017 regulation is collected from the Anna Univ official [&hellip;]<\/p>\n","protected":false},"author":2297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[51,63],"tags":[],"class_list":["post-18250","post","type-post","status-publish","format-standard","hentry","category-8th-sem","category-production"],"_links":{"self":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/18250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/users\/2297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/comments?post=18250"}],"version-history":[{"count":1,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/18250\/revisions"}],"predecessor-version":[{"id":27844,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/posts\/18250\/revisions\/27844"}],"wp:attachment":[{"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/media?parent=18250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/categories?post=18250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirenignite.com\/anna-university\/wp-json\/wp\/v2\/tags?post=18250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}