TNDTE Syllabus Textile Marketing Diploma M Scheme

TNDTE Textile Marketing 1st Sem Syllabus

TNDTE Textile Marketing 2nd Sem Syllabus

TNDTE Textile Marketing 3rd Sem Syllabus

TNDTE Textile Marketing 4th Sem Syllabus

TNDTE Textile Marketing 5th Sem Syllabus

TNDTE Textile Marketing 6th Sem Syllabus

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Wish you good luck!!!

For all other subjects of the semester you can visit Textile Marketing 6th Sem syllabus & notices. For all other Textile Marketing 6th Sem Syllabus for Diploma M Scheme TNDTE subjects do refer to Textile Marketing 6th Sem Syllabus for Diploma M Scheme TNDTE. The detail syllabus for elective – ii textile marketing 6th sem syllabus for diploma tndte m scheme is as follows.

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Wish you a great luck ahead.

For all other subjects of the semester you can visit Textile Marketing 5th Sem syllabus & notices. For all other Textile Marketing 5th Sem Syllabus for Diploma M Scheme TNDTE subjects do refer to Textile Marketing 5th Sem Syllabus for Diploma M Scheme TNDTE. The detail syllabus for elective – i textile marketing 5th sem syllabus for diploma tndte m scheme is as follows.

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Wish you a great luck ahead.

For all other textile marketing 6th sem syllabus for diploma m scheme tndte you can visit Textile Marketing 6th Sem Syllabus for Diploma M Scheme TNDTE Subjects. For all other ELECTIVE – II subjects do refer to ELECTIVE – II. The detail syllabus for textile advertisement management is as follows.

Rationale:

To understand the Textile industry and the market, an effort is made to equate the products’ features with the requirement of the Markets. In order to achieve this objectives a broad sweep various subjects in the entire textile spectrum is elaboratedto the level of the diploma students..

Objectives:

This subject is planned to provide an extended knowledge is marketing promotion for the students.

Unit – I

1. To understands advertising.
2. To understand the various advertising media.

Unit – II

1. To understand the basic ethics in advertising.
2. To know about the social implications of advertising.

Unit – III

1. To understand various methods creativity.
2. To understand various components.

Unit – IV

1. To understand the various media in advertising.
2. To understand the advertising budgets.

Unit – V

1. To understand on line advertising.
2. To understand advertising effectiveness measurements.

Detailed Content:

Unit I

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit II

Advertising And Society

The benefits of advertising. Impact of Advertisements on Children. Women in advertising. Ethics in advertising. Code of ethics and corporate social responsibility in advertising. Sales promotions = important features, types and activities. Public relations – Role, process, advantages and disadvantages of public relations. Publicity and its impacts.

Unit III

Creativity And Components Of Print Advertising

Creativity and advertising. Elements of creative advertising. The creative process. The layout of advertisements -Components, Background, Border, Caption, Coupon, Heading, Mascot., Slogan, Text and Trade mark. Balance, Weight, Format and Movement in print layout – Indian Advertising stalwarts.

Unit IV

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Unit V

Online Advertisements & Evaluation

Importance and Objectives of online advertisements. Types of online advertisements -Types of web sites – Factors affecting page views – Mobile Internet – Measuring online advertising audience – Advertising research – AIDA, DAGMAR approaches – Types of advertising evaluations.

Text Books:

1. SAMGEETHA SHARMA & RAGUVEER SING ADVERTISING PRENTICEHALL Second Edition 2008

Reference Books:

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

For detail syllabus of all other subjects of BE Textile Marketing, M scheme do visit Textile Marketing 6 syllabus for M Scheme.

Dont forget to download iStudy for latest syllabus and results, class timetable and more.

For all other textile marketing 6th sem syllabus for diploma m scheme tndte you can visit Textile Marketing 6th Sem Syllabus for Diploma M Scheme TNDTE Subjects. For all other ELECTIVE – II subjects do refer to ELECTIVE – II. The detail syllabus for apparel production planning and control is as follows.

Rationale:

The planning of production process and productivity are the managerial point of view within the industry. Improving the productivity through proper production system increases the profit and performance level of the industry. This subject covers topic like Apparel engineering, Production planning, Materials management and Balancing, MRP and Quick response for better understanding of the subject.

Objectives:

At the end of the study of IV Semester the student will be able to

• To know about production control and systems.
• Understand the apparel business
• Study the merchandising activity
• Know the basic concepts of Apparel Engineering.
• Know about the production systems in apparel industry.
• Study the fundamentals of production planning.
• Understand the resource management in Apparel Industry
• Obtain knowledge on selection of raw material.
• Know the purchasing procedures
• Understand the basics of production balancing.
• Know about MRP and Sourcing strategies.
• Understand the IE concepts.
• Understand the SAM, Target fixing and Balancing of sewing machines

Detailed Content:

Unit I

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit II

Apparel Engineering

Basic concept of Apparel engineering – Flexible Manufacturing – Throughput – Work flow – Plant layoutmaterials handling- Production systems – Progressive Bundle system- Unit Production system- Modular Production system – Individual finishing system – Group system – Combination of Production system – Mass production system – Lean production system – Comparison of lean and mass production system – Ergonomics.

Unit III

Production Planning And Material Management

Production planning- Plant capacity- Committed Capacity-Available capacity- Potential capacity- Required capacityIndividual operation capacity- Excess capacity- Relationship of production Standards to capacity. Basic principles in material management – Principles of purchasing -Purchasing system based on Sales plan. Inventory control -Economic order quantity.

Unit IV

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Unit V

Industrial Engineering

Implementation procedure – Role of IE in garment industry -Role IE in garment production management. Time study -Definition, Calculation of basic time, Calculation for standard time, SAM calculation through time study. Steps in production line setup – collect correct sample, make operation breakdown, Define machine for each operation, Calculate production/Hour and no. of machine and Balancing of machine.

Text Books:

1. Introduction to Clothing Production Management Chuter AJ Blackwell Science 1998
2. Materials Management In Clothing Production David J Taylor BSP Professional Books London 2001

Reference Books:

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

For detail syllabus of all other subjects of BE Textile Marketing, M scheme do visit Textile Marketing 6 syllabus for M Scheme.

Dont forget to download iStudy for latest syllabus and results, class timetable and more.

For all other textile marketing 5th sem syllabus for diploma m scheme tndte you can visit Textile Marketing 5th Sem Syllabus for Diploma M Scheme TNDTE Subjects. For all other ELECTIVE – I subjects do refer to ELECTIVE – I. The detail syllabus for human resource development and entrepreneurship is as follows.

Rationale:

Objectives:

Unit 1

• To understand the meaning and characteristics of human resources development.
• To know the functions and quality of human resources development managers.
• To learn the importance of information system in human resources development.

Unit 2

• To learn the meaning of manpower planning and about job analysis.
• To understand the recruitment process in an organization.

Unit 3

• To learn about supervisory training methods.
• To learn about management development methods.

Unit 4

• To learn about meaning, functions, and characteristics of entrepreneur.
• To know about the Grievances in industry.

Unit 5

• To learn on Project Appraisal & Institutional Finance & SSI.
• To learn about Role And Functions Of SIDCO, DIC etc.

Detailed Content:

Unit I

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit II

Acquisition Of Human Resources

Manpower Planning – Objectives. Job Analysis – Meaning Methods of Collecting Data for Job Analysis Uses of Job Analysis – Outcome of Job Analysis Job Descriptions Content, Job Specification – Content. Recruitment – Steps Sources of Recruitment – Internal and External Sources. Selection Meaning, Methods – Application Blank Format, Test Types, Interview Types, Reference Check Purpose, Physical Examination. Induction – Meaning -Objectives. Performance Appraisal, Meaning, Purpose.

Unit III

Training And Development & Compensation :

Training – Objectives, Training Methods. Supervisory Training, On the Job Training – Types. Off the Job Training – Types. Management Development Methods Case Study Management Games. Compensation – Wage Approaches To Pay Determination. Job Evaluation – Purpose, Advantages. Job Evaluation Ranking, Grading, Factor Comparison Methods

Unit IV

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit V

Project Appraisal & Institutional Finance & Ssi

Project appraisal – Meaning, importance, Project appraisal – steps. Agencies – District Industrial Centre (DIC) – DIC aim & functions. Role of Institutions – SIPCOT, SIDCO, TIIC, Commercial Banks in entrepreneurial development.
Small Scale Industries(SSI) Meaning – Importance. Incentive for SSI Need , Tamil Nadu State Government incentive schemes 2 Registration of SSI units – its advantages, Procedure for registration of SSI units.

Text Books:

1. P.C.TRIPATHI HUMAN RESOURCES DEVELOPMENT Sultan Chands & Sons SECOND EDITION 1999
2. S.S.KHANKA HUMAN RESOURCES MANAGEMENT Sultan chand FIRST EDITION 2003

Reference Books:

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

For detail syllabus of all other subjects of BE Textile Marketing, M scheme do visit Textile Marketing 5 syllabus for M Scheme.

Dont forget to download iStudy for latest syllabus and results, class timetable and more.

For all other textile marketing 5th sem syllabus for diploma m scheme tndte you can visit Textile Marketing 5th Sem Syllabus for Diploma M Scheme TNDTE Subjects. For all other ELECTIVE – I subjects do refer to ELECTIVE – I. The detail syllabus for apparel merchandizing is as follows.

Rationale:

Apparel merchandising is the common word prevailing in the Garment Industry. Every export unit is having merchandising wing. The officials in this wing are responsible for the execution of orders right from receiving orders to despatching of goods. This subject gives an in-depth knowledge on various type of merchandising, the planning, the nature of work of an merchandiser along with the marketing techniques and sale promotion activities.

Objectives:

At the end of the study of V Semester the student will be able to

• Understand the merchandising procedures.
• Learn the functions of merchandiser.
• Understand the retail merchandising procedures.
• Learn the prizing procedures.
• Understand the visual merchandising procedures.
• Learn the trends in visual merchandising.
• Understand the merchandising plan.
• Learn to prepare merchandising calendar and activities.
• Learn the marketing techniques.
• Understand the advertising techniques.
• Learn the sales promotion techniques.

Detailed Content:

Unit I

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit II

Retail Merchandising

Introduction to Retail Merchandising – Types of retail merchandising- Department stores – Discounters – Off-price retailers – Outlet source – Close out – Warehouse clubs. Garment Costing – Fabric consumption – Sewing thread consumption – CMT charges for various styles – Costing of woven garment full sleeve shirt, Trouser, Panel Skirt -Costing of Knitted garment – T shirt, night gown. Retail pricing – Mark up – Price point – Markdown -Promotional pricing – Deceptive pricing – Non-store retailing – Mail order Merchants – E Tailing – Tele shopping.

Unit III

Visual Merchandising

Definition – Elements of Visual Merchandising – Displays -Principles of Displays – Window display – Interior Display -Mannequins – Department displays – Signs – Lighting -Fixtures. Special events -The Environments of visual presentationTrends in visual merchandising – Small store applications -Boutique -Assessment of Visual Merchandising Programme

Unit IV

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit V

Marketing Techniques & Sales Promotion

Marketing – definition – principles – objectives – strategies -Advertisement Techniques – Broadcast Advertising – Radio advertising – Television Advertising – Advantages & Disadvantages – Magazines – Out-of-home advertising -Direct mail. Advertisement effectiveness. Brief study of E marketing. Sales promotion approaches, effectiveness -Distribution channels – Consumer behaviour in fashion.

Text Books:

1. Marketing Management Philip . Kotler Kevin Lane Keller Prentice Hall 2006
2. Fashion Marketing & Merchandising Manmeet Sodhia Kalyani Publishers
3. Fashion buying & Merchandising Management Tim Jackson & David Shaw Palgrave Master Series 2001
4. Apparel Manufacturing Ruth E. Glock Grace I. Kunz A Simson & Schuster company, Singapore 1995

Reference Books:

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

For detail syllabus of all other subjects of BE Textile Marketing, M scheme do visit Textile Marketing 5 syllabus for M Scheme.

Dont forget to download iStudy for latest syllabus and results, class timetable and more.

For all other subjects of the semester you can visit Textile Marketing 3rd Sem Syllabus for Diploma M Scheme TNDTE. The textile marketing 3rd sem syllabus for diploma m scheme tndte is as follows.

Dont forget to download iStudy for latest syllabus and results, class timetable and more. Incase of questions dont hesitate to leave a comment or leave a feedback in iStudy app for faster response.

Wish you a great luck ahead.

For all other textile marketing 3rd sem syllabus for diploma m scheme tndte you can visit Textile Marketing 3rd Sem Syllabus for Diploma M Scheme TNDTE Subjects. The detail syllabus for computer applications -practical is as follows.

Rationale:

The application of Computer knowledge is essential the students of all disciplines of Engineering in addition to their respective branch of study. The Computer Application Practical course facilitates the necessary knowledge and skills regarding creating, working and maintaining the documents and presentation of documents with audio visual effects ina computer and produces necessary skills in E- Learning and Chatting tools..

Objectives:

On completion of the following exercises, the students will be able to

• Use the GUI operating systems
• Familiarize and customize the desktop
• Use the different facilities available in the word processor
• Prepare Power Point presentation with different formats
• Expose E-learning tools and chatting tools
• Analyze the datasheet
• Create and manipulate the database
• Create different types of charts
• Prepare PowerPoint presentation
• Understand Internet concepts and usage of e-mail

Guidelines:

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Lab Exercises

Section – A

Graphical Opearting System

Introduction to GUI OS; Features and various versions of GUI OS & its use; Working with GUI OS; My Computer & Recycle bin ; Desktop, Icons and Explorer; Screen description & working styles of GUI OS; Dialog Boxes & Toolbars; Working with Files & Folders; simple operations like copy, delete, moving of files and folders from one drive to another, Shortcuts &Autostart; Accessories and Windows Settings using Control Panel- setting common devices using control panel, modem, printers, audio, network, fonts, creating users, internet settings, Start button & Program lists; Installing and Uninstalling new Hard ware & Software program on your computer – Copying in CD/DVD settings – Recording Audio files.

Exercises

1. Installing screen saver and change the monitor resolution by 1280X960
2. Setting wall papers
3. Creating, moving, deleting and renaming a folder
4. Copy, paste and cut a folder/file
5. Displaying the properties for a file or folder
1. Restoring files and folders from Recycle bin
2. Creating short cuts for folder/file
3. Finding a file or folder by name
4. Selecting and moving two or more files/folders using mouse
5. Sorting folders/files.

Word Processing

Introduction to Word Processing – Examples- Creation of new documents, opening document, insert a document into another document. Page setup, margins, gutters, font properties, Alignment, page breaks, header footer deleting, moving, replace, editing text in document. Saving a document, spell checker. Printing a document. Creating a table, entering and editing, Text in tables. Changing format of table, height width of row or column. Editing, deleting Rows, columns in table. Borders, shading, Templates, wizards, drawing objects, mail merge.

Exercises

1. Create the following table and perform the operations given below

Days 1 2 3 4 5 6 7 8

Mon <_^Est ? A: Jpp Ca Rdbms Tut
B:Rdbms

Tue Ca Oop Cn Rdbm S A: Rdbms
B: Jpp

Wed Cn Rdbm S Oop Rdbm S Communicati On Cn Ca

Thu Oop A: Jpp Ca Rdbm S Cn Oop
B: Rdbms

Fri Communica Tion A: Rdbms Oop Cn Rdbms Ca
B: Jpp

Sat Oop S Rdbm S Cn Ca

2. Create a standard covering letter and use mail merge to generate the customized letters for applying to a job in various organizations. Also, create a database and generate labels for the applying organizations.
3. Create a news letter of three pages with two columns text. The first page contains some formatting bullets and numbers. Set the document background colour and add ‘confidential’ as the watermark. Give the document a title which should be displayed in the header. The header/ footer of the first page should be different from other two pages. Also, add author name and date/ time in the header. The footer should have the page number.

Spreadsheet

Introduction to Analysis Package – Examples – Concepts of Workbook & Worksheets; Using Wizards; Various Data Types; Using different features with Data, Cell and Texts; Inserting, Removing & Resizing of Columns & Rows; Working with Data & Ranges; Different Views of Worksheets; Column Freezing, Labels, Hiding, Splitting etc.; Using different features with Data and Text; Use of Formulas, Calculations & Functions; Cell Formatting including Borders & Shading; Working with Different Chart Types; Printing of Workbook & Worksheets with various options.

Exercises

1. Create a result sheet containing Candidate’s Register No., Name, Marks for six subjects. Calculate the total and result. The result must be calculated as below and failed candidates should be turned to red.

Result is Distinction if Total>= 70 %

First Class if Total> = 60 % and < 70 %

Second Class if Total>= 50 % and < 60 %

Pass if Total>= 35 % and < 50 %

Fail otherwise

Create a separate table based on class by using auto filter feature.

2. Create a table of records with columns as Name and Donation Amount. Donation amount should be formatted with two decimal places. There should be at least twenty records in the table. Create a conditional format to highlight the highest donation with blue color and lowest donation with red colour. The table should have a heading.
3. Create line and bar chart to highlight the sales of the company for three different periods for the following data.

Sales Bar Chart

Period Productl Product2 Product3 Total

Jan 35 40 50 125

Feb 46 56 40 142

Mar 70 50 40 160

Section – B

Database

Introduction – Menus – Tool bar – Create – Edit – Save – Data types – Insert -Delete – Update – View – Sorting and filtering – Queries – Report – Page setup -Print.

Exercises

1. Create Database to maintain at least 10 addresses of your class mates with the following constraints
1. Roll no. should be the primary key.
2. Name should be not null
2. create a students table with the following fields: Sr.No, Reg. No, Name, Marks in 5subjects. Calculate total and percentage of 10 students. Perform the following queries.
1. To find the details of distinction student
2. To find the details of first class students
3. To find the details of second class students
3. Design a report for the above exercise to print the consolidated result sheet and mark card for the student.

Presentation

Introduction – Opening new presentation, Parts of PowerPoint window – Opening -Saving and closing presentations – Features of PowerPoint, Background design, Word art, Clip art, Drawings,3D settings – Animations, Sound, Views, types of views – Inserting and deleting slides, arranging slides, slides show, rehearsal, setup show, custom show – Creating custom presentations, action setting, auto content wizard, working with auto content wizard

Exercises

1. Make a marketing presentation of any consumer product with at least 10 slides.

Use different customized animation effects on pictures and clip art on any four of the ten slides.

2. Create a Presentation about our institution or any subject with different slide transition with sound effect.

Internet

Introduction – Getting acquainted with Internet Connection – Browsers – Website URL – Open a website – Net Browsing – Email: Creating E-mail id – Sending , receiving and deleting E-mail – Email with Attachments – CC and BCC – Chatting – Creating Group mail – Google docs – Search Engines – Searching topics .

Most Popular Social Networking Sites : History – Features – Services – Usage of Face book , Twitter and Linkdln.

Transferring data through wifi / bluetooth among different devices.

Introduction to cybercrime – Software Piracy – Viruses – Antivirus Software

Exercises

1. Create an e-mail id and perform the following
1. Write an e-mail inviting your friends to your Birthday Party.
2. Make your own signature and add it to the e-mail message.
3. Add a word attachment of the venue route
4. Send the e-mail to at least 5 of your friends.
2. Create a presentation on Google docs. Ask your friend to review it and comment onit. Use “Discussion” option for your discussions on the presentation.

Hardware and Software Requirements

Hardware Requirements:

• Computers – 36Nos
• Intel Core i3 Processor
• 500 GB Hard Disk, 2 MB RAM
• 14″ Monitor
• Projector – 1 Nos
• Laser Printer – 1 No
• Internet Connection – Minimum of 512 KB

Software Requirement

• Any GUI Operating System
• Open Source Software / MS- Office

Semester End Examination-75 Marks

For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.

For detail syllabus of all other subjects of BE Textile Marketing, M scheme do visit Textile Marketing 3rd Sem syllabus for M scheme.

Dont forget to download iStudy Syllabus App for latest syllabus and results, class timetable and more.

For all other textile marketing 3rd sem syllabus for diploma m scheme tndte you can visit Textile Marketing 3rd Sem Syllabus for Diploma M Scheme TNDTE Subjects. The detail syllabus for seminar is as follows.

Seminar

For seminar the total seminar 15 hours(15 weeks x 1hour) should be distributed equally to total theory subject per semester(i.e 15 hours divided by 3/4 subject). A topic from subject or current scenario is given to students. During the seminar hour students have to present the paper and submit seminar material to the respective staff member, who is handling the subject. It should be preserved for 2 Semesters and produced to the flying squad and the inspection team at the time of inspection/verification.

For further details contact related faculty or HOD.

For detail syllabus of all other subjects of BE Textile Marketing, M scheme do visit Textile Marketing 3rd Sem syllabus for M scheme.

Dont forget to download iStudy Syllabus App for latest syllabus and results, class timetable and more.